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BIC CAMERA is a mass retailer of home electronics. This retailer sells not only cameras but also home electronics, personal computer, toys, games, sports goods, travel goods, medicine and so on. For now, it has 35 stores all over this country.

In Sapporo, its store is in Sapporo ESTA which is located next to the bus terminal of Sapporo Station. As it has good access to transportation, I often go to this store. Last time, I went there to buy a whiskey. It sounds strange that home electrics retailer sells require, but has many types of domestic and imported whiskey.

Originally, it used to sell only cameras in the early times. I wonder what will be sold by this mass retailer 20 years later.

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